vs444 Privacy Policy — How We Protect Your Personal Data
At vs444, your privacy is not an afterthought — it is built into every process that touches your personal data. This Privacy Policy sets out in plain, formal English precisely what information we collect, why we collect it, how we store it securely, and the rights you hold as a player based in Bangladesh or anywhere else we serve.
Six Core Privacy Principles at vs444
These principles guide every decision we make about how your personal data is handled on the vs444 platform — from registration through to account closure.
Purpose Limitation
We collect personal data only for specific, clearly stated purposes — account operation, identity verification, payment processing, fraud prevention, and customer support. We do not collect data "just in case" it may be useful later.
Secure Storage
All personal data held by vs444 is stored on encrypted servers. Access is restricted to authorised personnel on a strict need-to-know basis. We maintain documented data-access logs and conduct regular internal security reviews.
No Data Selling
vs444 does not sell, rent, or trade your personal data to any third party for their own marketing purposes — full stop. Data shared with third parties is limited to what is strictly necessary to deliver the services you use.
Your Rights, Respected
You have the right to access, correct, export, restrict, or request deletion of your personal data at any time. We will process such requests promptly, subject only to our legal obligations to retain certain records.
Defined Retention Periods
We do not hold your data indefinitely. Each category of data has a defined retention period aligned with legal and operational requirements. When data is no longer needed and no legal retention obligation applies, it is securely deleted or anonymised.
Opt-Out at Any Time
Where we process your data for marketing communications, you may withdraw consent and unsubscribe at any time via your account dashboard or by contacting our support team. Withdrawal of marketing consent does not affect your account or the processing of data required for service delivery.
vs444 (hereinafter "vs444", "we", "us", or "our") operates the online sports betting and casino platform accessible at https://vs444.io. This Privacy Policy applies to all services, features, and content offered through that platform and any associated mobile or desktop applications.
For the purpose of this Privacy Policy, vs444 is the data controller in respect of the personal data you provide when registering, verifying your identity, making deposits or withdrawals, placing bets, playing casino games, or contacting our support team.
This Privacy Policy should be read alongside the vs444 Terms and Conditions, which are available at vs444.io/terms-conditions, and the Responsible Gaming Policy at vs444.io/responsible-gaming. By accepting the Terms and Conditions, you also accept this Privacy Policy in its current form.
Governing Language: This Privacy Policy is written in English and the English text is the sole authoritative version. No translation into any other language shall take precedence over or be used to interpret the English text.
vs444 collects personal data in three primary ways: data you provide directly, data generated automatically by your use of the platform, and data we receive from third parties (such as payment providers and identity verification services). The specific categories are as follows:
2.1 Data You Provide Directly
- Registration data: Full legal name, date of birth, residential address (city, district, division), email address, and chosen username at the time of account creation.
- Identity verification (KYC) data: Copies of government-issued photo identification (National Identity Card, passport, or driver's licence), proof of address documentation, and proof of payment method ownership (e.g., a screenshot of your bKash or Nagad account in your registered name).
- Financial data: Payment method identifiers (mobile wallet numbers, bank account details as necessary), transaction history, deposit and withdrawal records. vs444 does not store full card numbers — card payments are processed by certified third-party payment gateways.
- Communications data: Messages sent to vs444 via live chat, email (support at vs444.io), or any support ticket system. This includes the content of your enquiries, complaints, and our responses.
- Responsible gaming data: Self-exclusion requests, deposit limit settings, cooling-off periods, and self-assessment responses where you choose to complete them.
2.2 Data Collected Automatically
- Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and preferred language setting.
- Usage data: Pages visited on vs444.io, time spent on each page, games launched, bets placed (including stakes, odds, markets, and outcomes), session start and end times, and in-platform navigation paths.
- Cookie and tracking data: See Section 6 for a full description of how vs444 uses cookies and similar tracking technologies.
2.3 Data Received from Third Parties
- Payment providers: Transaction confirmation data, payment status updates, and fraud-screening signals from bKash, Nagad, Rocket, Upay, and any other payment method supported on the platform.
- Identity verification providers: Document authenticity results and identity match scores from third-party KYC/AML verification services.
- Game providers: Game session data (game ID, round ID, bet amount, result, timestamp) from third-party game providers such as Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, and Spribe for the purpose of dispute resolution, bonus calculation, and account integrity monitoring.
| Data Category | Source | Primary Purpose |
|---|---|---|
| Registration data | You (direct) | Account creation, eligibility verification |
| KYC / identity documents | You (direct) + KYC provider | Age and identity verification, AML compliance |
| Financial / payment data | You + payment providers | Deposit/withdrawal processing, fraud prevention |
| Communications | You (direct) | Customer support, complaints handling |
| Device / technical data | Automatic (platform) | Security, fraud detection, service delivery |
| Usage / behavioural data | Automatic (platform) | Platform improvement, responsible gaming monitoring |
| Game session data | Game providers | Dispute resolution, bonus wagering calculation |
vs444 uses the personal data described in Section 2 for the following purposes:
- Account administration: Creating and maintaining your player account, processing login requests, managing account settings, and issuing password reset communications.
- Identity and age verification: Confirming that you are at least 21 years of age and that the identity you have provided is genuine, in accordance with our Terms and Conditions and applicable regulations.
- Payment processing: Executing deposit and withdrawal transactions via your chosen payment method (bKash, Nagad, Rocket, Upay, or any other supported method), and reconciling transactions against your account balance.
- Fraud and security monitoring: Detecting, investigating, and preventing fraudulent activity, money laundering, bonus abuse, multi-accounting, and any other activity that violates our Terms or applicable law.
- Customer support: Responding to your support queries, complaints, dispute submissions, and responsible gaming requests via live chat, email, or any other communication channel provided by vs444.
- Responsible gaming obligations: Monitoring betting and gaming patterns for indicators of problematic gambling behaviour, applying self-exclusion and limit settings you have requested, and providing relevant support resources.
- Platform improvement: Analysing aggregated usage data to identify technical issues, improve user experience, optimise game and market offerings, and develop new features. This analysis uses anonymised or pseudonymised data wherever possible.
- Marketing and promotional communications: Where you have opted in to receive them, sending you information about promotions, bonuses, new games, sporting events, and other platform news relevant to players in Bangladesh. You may opt out at any time.
- Legal and regulatory compliance: Fulfilling any reporting, record-keeping, or notification obligations imposed by applicable law, including anti-money laundering (AML) and counter-terrorism financing (CTF) requirements.
Automated Decision-Making: vs444 uses automated systems to screen transactions for fraud and to flag accounts that may be in breach of the one-account rule or bonus terms. Where an automated decision has a significant impact on your account (e.g., a withdrawal hold or account suspension), you have the right to request a manual review by a vs444 compliance officer. Contact support at support at vs444.io to exercise this right.
vs444 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
- Contract performance: Processing that is necessary to deliver the services you have requested when registering for a vs444 account — including account administration, payment processing, game delivery, and KYC verification — is carried out on the basis that it is necessary to perform the contract between you and vs444.
- Legitimate interests: Processing carried out for fraud prevention, security monitoring, platform improvement, and responsible gaming obligations is carried out on the basis of vs444's legitimate interests in operating a safe, compliant, and commercially viable betting and casino platform. We have assessed that these interests are not overridden by your rights and freedoms in respect of the relevant data.
- Legal obligation: Processing required to comply with applicable anti-money laundering, identity verification, record-keeping, and reporting obligations is carried out on the basis of legal obligation.
- Consent: Processing your personal data for direct marketing communications is carried out on the basis of your explicit consent, freely given at the point of account registration or via your account settings. You may withdraw this consent at any time without affecting the lawfulness of prior processing.
vs444 does not sell or rent your personal data to any third party. We share personal data with third parties only in the following circumstances and only to the extent strictly necessary:
- Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and other payment partners receive the minimum data necessary to process your deposit or withdrawal transaction — typically a transaction reference, amount, and wallet/account identifier. These providers operate under their own privacy policies and are not permitted to use your data for their own marketing purposes.
- Identity verification providers: Third-party KYC and AML screening services receive copies of your identity documents and personal details solely for the purpose of verifying your identity and age in accordance with our Terms. Results are returned to vs444 and the documents are not retained by the verification provider beyond the period required to complete the check.
- Game providers: Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming, Spribe, and other game providers receive a pseudonymous player identifier and game session data necessary to deliver the game experience and settle game rounds. These providers do not receive your full name, date of birth, or payment details.
- IT and infrastructure service providers: Cloud hosting, content delivery, and cybersecurity vendors who process data on our behalf under strict data processing agreements that prohibit independent use of your data.
- Legal and regulatory authorities: vs444 will disclose personal data to law enforcement agencies, regulatory bodies, or courts where required by applicable law or where disclosure is necessary to investigate suspected fraud, money laundering, or other criminal activity. We will notify you of such disclosure where legally permitted to do so.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of vs444's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any change in the applicable privacy policy.
No Third-Party Marketing: vs444 will never share your personal data with third-party advertisers, data brokers, or marketing platforms. Your contact details, betting history, and payment information are not available for purchase or licence by any outside party.
vs444 uses cookies and similar tracking technologies (collectively "cookies") to operate and improve the platform. A cookie is a small text file placed on your device by the vs444 website when you visit. The following categories of cookies are used:
- Strictly necessary cookies: These cookies are essential for the platform to function. They maintain your login session, remember your language preference, and enable secure navigation between pages. These cookies cannot be disabled without impairing platform functionality.
- Performance and analytics cookies: These cookies collect aggregated, anonymised data about how visitors use the vs444 platform — which pages are visited most frequently, how long sessions last, and where errors occur. This data is used solely to improve platform performance and user experience.
- Fraud prevention and security cookies: These cookies help vs444 identify anomalous usage patterns that may indicate fraud, multi-accounting, or bot activity. They form a core part of our security infrastructure and are classified as strictly necessary for platform integrity.
- Preference cookies: These cookies remember settings you have configured within your vs444 account — such as your preferred deposit method, notification preferences, and responsible gaming limit selections — so that they persist between sessions.
Most web browsers allow you to manage your cookie preferences via the browser settings menu. Disabling strictly necessary cookies will prevent you from logging in to your vs444 account. Disabling other cookie categories will not prevent you from using the platform but may degrade your experience.
No Cross-Site Tracking: vs444 does not use cookies to track your browsing activity across websites that are not part of the vs444.io domain. We do not use third-party advertising cookies or retargeting pixels.
vs444 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or to comply with applicable legal obligations. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | AML / legal obligation |
| KYC / identity documents | 5 years from date of verification | AML regulatory requirement |
| Transaction / payment records | 7 years from transaction date | Financial record-keeping obligation |
| Betting / game history | 5 years from date of activity | Dispute resolution, regulatory audit |
| Support communications | 3 years from date of communication | Complaint resolution, quality assurance |
| Responsible gaming records | 5 years from last entry | Player protection, regulatory compliance |
| Marketing consent records | Until withdrawal of consent + 1 year | Evidence of lawful processing |
| Session / technical logs | 90 days | Security monitoring, fraud detection |
Upon expiry of the applicable retention period, vs444 will securely delete or irreversibly anonymise the relevant data. Anonymised data — from which no individual can be identified — may be retained indefinitely for statistical and analytical purposes.
vs444 implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Key measures include:
- TLS/SSL encryption: All data transmitted between your device and the vs444 platform is protected by industry-standard Transport Layer Security (TLS) encryption. Our website operates exclusively over HTTPS.
- Data encryption at rest: Sensitive personal data — including KYC documents, financial records, and authentication credentials — is encrypted at rest using AES-256 or equivalent industry-standard encryption.
- Access controls: Internal access to personal data is restricted to authorised vs444 personnel who require access to perform their legitimate job functions. Role-based access controls (RBAC) and multi-factor authentication (MFA) are enforced for all systems that process personal data.
- Password security: User passwords are stored exclusively as salted cryptographic hashes. vs444 staff cannot view or retrieve plain-text passwords under any circumstances.
- Penetration testing and security audits: vs444 engages independent security professionals to conduct periodic penetration tests and vulnerability assessments of the platform and its infrastructure.
- Incident response: vs444 maintains a documented data breach response plan. In the event of a confirmed personal data breach that poses a risk to your rights and freedoms, vs444 will notify affected players via their registered email address within a reasonable timeframe.
While vs444 takes all reasonable precautions to protect personal data, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own account credentials — see Section 3 of the Terms and Conditions for your obligations in this regard.
As an individual whose personal data is processed by vs444, you hold the following rights. To exercise any of these rights, contact the vs444 support team at support at vs444.io with a clear description of your request. vs444 will acknowledge receipt within 24 hours and respond substantively within 30 days.
- Right of Access: You may request a copy of all personal data vs444 holds about you, together with information about how it is processed. This is commonly referred to as a Subject Access Request (SAR).
- Right to Rectification: If any personal data held by vs444 is inaccurate or incomplete, you have the right to request that it be corrected or completed without undue delay.
- Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where the data has been unlawfully processed. This right is subject to vs444's legal obligations to retain certain records — see Section 7.
- Right to Restriction of Processing: You may request that vs444 restrict (rather than delete) the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or where processing is unlawful but you prefer restriction to erasure.
- Right to Data Portability: Where processing is based on your consent or on contract performance, you may request that vs444 provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider.
- Right to Object: You may object at any time to processing carried out on the basis of vs444's legitimate interests — including profiling for responsible gaming purposes or fraud prevention — where you believe your interests, rights, or freedoms override those legitimate interests. vs444 will cease the relevant processing unless it can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent (e.g., direct marketing), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of any processing carried out prior to withdrawal.
Identity Verification for Rights Requests: To protect your personal data, vs444 is required to verify your identity before processing a data rights request. You may be asked to confirm details associated with your account or provide a copy of identification. vs444 will not process a rights request where identity cannot be satisfactorily verified.
The vs444 platform is intended exclusively for adults aged 21 years and above. vs444 does not knowingly collect personal data from any individual under the age of 21. Registration by a minor is a breach of the vs444 Terms and Conditions and will result in immediate account closure and forfeiture of any balance.
If vs444 discovers or is notified that personal data belonging to a person under 21 years of age has been collected — whether through a registration using false date-of-birth information or any other means — that data will be deleted from our systems as soon as reasonably practicable following verification of the individual's age.
If you are a parent or guardian and believe that a minor has registered an account on vs444 using your or their own details, please contact our support team at support at vs444.io immediately. We will investigate and take appropriate action, including closing the account and deleting the associated personal data, within 48 hours of a confirmed report.
vs444 recommends that all adults who share devices with persons under 21 use appropriate parental control software and ensure that vs444 sessions are logged out when the device is not in use.
The vs444 platform may from time to time display links to third-party websites, game provider interfaces, or embedded content operated by third parties (such as game studios providing in-platform game launchers). vs444 does not control the privacy practices or content of any third-party website or service and is not responsible for the data they collect from you.
Where you click through to a third-party site from a link on vs444.io, your interaction with that site is governed by the third party's own privacy policy. vs444 recommends that you review the privacy policy of any third-party site before submitting personal data to it.
Third-party game providers whose games are embedded within the vs444 platform (such as Evolution Gaming, Pragmatic Play, and Spribe) operate game engines that may collect game session telemetry data for their own quality assurance and fraud prevention purposes. This data collection is governed by each provider's own data processing agreements with vs444 and is subject to contractual confidentiality obligations.
vs444 reserves the right to update or revise this Privacy Policy at any time. Where a material change is made — for example, a new category of data being collected, a new purpose for processing, or a change to your rights — vs444 will notify active players via their registered email address and will display a prominent notice on the vs444.io website for a period of at least 14 days following the change.
The effective date of the current version of this Privacy Policy is stated at the top of this document. Your continued use of the vs444 platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of and agreement to the revised terms. If you do not agree to a revised Privacy Policy, you must cease using the platform and may request account closure in accordance with Section 9.3 of the Terms and Conditions.
The current version of this Privacy Policy is always available at vs444.io/privacy-policy. vs444 recommends that you bookmark and review this page periodically, particularly before providing any new category of personal data.
For all privacy-related enquiries, data rights requests, or concerns about how vs444 processes your personal data, please contact the vs444 data protection team using the details below. All communications regarding privacy must be in English.
- Email: support at vs444.io (please include "Privacy Request" in the subject line for data rights requests)
- Live Chat: Available 24/7 via your vs444 account dashboard — use the "Data & Privacy" category when opening a new chat
- Response Time: Acknowledgement within 24 hours; substantive response to data rights requests within 30 calendar days (Bangladesh Standard Time, UTC+6)
Formal Legal Correspondence: For formal legal correspondence relating to data protection matters — including regulatory complaints, legal notices, or official data subject access requests — please contact us at support at vs444.io with the subject line "Legal — Data Protection". vs444 aims to resolve all formal complaints within 30 calendar days of receipt. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction.
Your Data Is Safe — Now Enjoy the Game
vs444 is built on trust. With strong encryption, clear data policies, and 24/7 English support for players across Dhaka, Chittagong, Sylhet, and beyond, you can focus on what matters — the game. Explore cricket betting, live casino, and 500+ slots knowing your personal data is in safe hands.